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Blue Vase Books

Zombie Loyalists: Using Great Service to Create Rabid Fans

Zombie Loyalists: Using Great Service to Create Rabid Fans

$6.35
$6.35
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Marketing and PR expert Peter Shankman has been working with the biggest companies in the world to create what he calls "Zombie Loyalists," fervent fans that help companies massively increase their customer base, brand awareness, and most importantly, revenue. After all, why should you have to tell the world how amazing you are if you can have your existing customers do it for you? Imagine an army of customers who will do your public relations, marketing and advertising, without being asked, each and every time they give you their money. These are Zombie Loyalists. They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same. So how do you get this rabid following? There's been a lot of lip service given to customer loyalty over the past few years, but most companies still don't realize that a points program or a slew of untargeted emails simply won't do it. With so many products and platforms to choose from, amazing customer service is the only differentiator that will truly put you ahead of your competition. Looking at exceptional companies like the Ritz Carlton, Commerce Bank, and Starwood Hotels, as well as smaller businesses to turn their customers into Zombie Loyalists, he shows how you can create your own customer army.
ASIN: 1137279664
VSKU: BVV.1137279664.G
Condition: Good
Author/Artist:Shankman, Peter
Binding: Hardcover

ISBN:

BVV.1137279664.G

Note on Condition

Most of the items in our store are used. The items condition is indicated at the top of the product page. Please refer to the following condition notes:

  • Used - Good: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.

  • Used- Acceptable: The item is very worn but continues to work perfectly. Signs of wear can include aestetic issues such as scratches, dents, worn and creased covers, folded page corners, and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.

  • Used-Ex-Library (Good/Acceptable): Former library book with the usual stamps, stickers, and labels. See Good/Acceptable notes for more detail.

  • Used- Very Good: Book has little sign of wear or use

  • New- Brand new, unread book

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