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Blue Vase Books

Words That Work: It's Not What You Say, It's What People Hear

Words That Work: It's Not What You Say, It's What People Hear

$6.59
$6.59
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
ASIN: 1401302599
VSKU: BVV.1401302599.G
Condition: Good
Author/Artist:Luntz, Dr. Frank
Binding: Hardcover

ISBN:

BVV.1401302599.G

Note on Condition

Most of the items in our store are used. The items condition is indicated at the top of the product page. Please refer to the following condition notes:

  • Used - Good: The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.

  • Used- Acceptable: The item is very worn but continues to work perfectly. Signs of wear can include aestetic issues such as scratches, dents, worn and creased covers, folded page corners, and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.

  • Used-Ex-Library (Good/Acceptable): Former library book with the usual stamps, stickers, and labels. See Good/Acceptable notes for more detail.

  • Used- Very Good: Book has little sign of wear or use

  • New- Brand new, unread book

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